Scottsdale Personal Injury Attorney
Privacy Policy
The Scottsdale Personal Injury Law Firm | Parra Law, PLLC
Effective Date: April 1, 2026
1. Introduction
The Scottsdale Personal Injury Law Firm, operated by Parra Law, PLLC (“the Firm,” “we,” “us,” or “our”), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information obtained through our website (thescottsdalepersonalinjurylawfirm.com), phone communications, SMS text messaging, and other interactions with the Firm.
By using our website or contacting us through any channel, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our website or provide us with your personal information.
2. Information We Collect
2a. Information You Provide Directly
We may collect the following categories of personal information when you contact us, complete a form, or engage our services:
- Full name
- Phone number (including mobile number)
- Email address
- Mailing address
- Details about your legal matter or potential case
- Any other information you voluntarily share with us
2b. Information Collected Automatically
When you visit our website, we may automatically collect certain technical information, including:
- IP address and general geographic location
- Browser type and device information
- Pages visited and time spent on the site
- Referring URLs
2c. SMS and Mobile Communications
If you opt in to receive SMS text messages from the Firm, we collect your mobile phone number and any information you share through those messages for the purpose of communicating about your inquiry or case.
3. How We Use Your Information
We use the information we collect for the following purposes:
- To respond to inquiries and evaluate potential legal matters
- To communicate with you about your case or engagement with our Firm
- To send you SMS/text messages if you have opted in to receive them
- To improve our website and client experience
- To comply with applicable laws, court orders, and professional obligations
- To protect the legal rights and interests of the Firm and its clients
4. SMS / Text Messaging — Mobile Data Policy
Important: Mobile Information & Third-Party Sharing
Mobile information (including your mobile phone number and the content of SMS messages exchanged with the Firm) will NOT be shared with third parties or affiliates for marketing or promotional purposes.
All information collected through SMS opt-in is used solely to facilitate your legal inquiry and case communication with the Firm.
By providing your mobile phone number and opting in to SMS communications, you consent to receive text messages from the Firm related to your legal matter. Message and data rates may apply. Message frequency varies based on your case activity.
You may opt out of SMS communications at any time by replying STOP to any text message from us. For assistance, reply HELP or contact us directly at the information provided below.
5. How We Share Your Information
We do not sell, rent, or trade your personal information. We may share your information only in the following limited circumstances:
- With service providers who assist us in operating our website or managing client communications (bound by confidentiality obligations)
- With treating medical providers, expert witnesses, or co-counsel as necessary to pursue your legal claim, and only with your authorization
- As required by law, court order, subpoena, or other legal process
- To protect the rights, property, or safety of the Firm, our clients, or the public
Mobile data is never shared: We do not share mobile phone numbers or SMS opt-in data with third parties for marketing, advertising, or promotional purposes under any circumstances.
6. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, to comply with professional responsibility obligations (including Arizona State Bar record-keeping requirements), or as otherwise required by law. Client files are generally retained for a minimum of five (5) years following the conclusion of a matter.
7. Data Security
We implement reasonable technical and administrative safeguards to protect your personal information from unauthorized access, disclosure, or misuse. However, no transmission of data over the internet or electronic storage system is completely secure. Please contact us with any concerns about the security of your information.
8. Your Rights and Choices
You may have certain rights regarding your personal information, including the right to access, correct, or request deletion of information we hold about you. To exercise any of these rights, please contact us using the information below.
You may opt out of SMS communications at any time by replying STOP to any message from the Firm.
9. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies separately.
10. Children's Privacy
Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected such information, we will promptly delete it.
11. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with a revised effective date. Continued use of our website or services following any changes constitutes your acceptance of the updated policy.
12. Contact Us
If you have questions or concerns about this Privacy Policy, please contact us:
Firm: The Scottsdale Personal Injury Law Firm
Operating Entity: Parra Law, PLLC
Address: 7525 E Camelback Rd., Suite 208, Scottsdale, AZ 85251
Email: info@thescottsdalepersonalinjurylawfirm.com
Website: thescottsdalepersonalinjurylawfirm.com
This Privacy Policy is provided for informational purposes and does not constitute legal advice. The attorney-client relationship is not formed by visiting this website or submitting a contact form.